Slide:ology

I just finished Nancy Duarte's book, Slide:ology. I've recently become interested in presentation development, not because I give many presentations anymore, but primarily because I think presentations shared online through services like Slideshare have the potential to be good vehicles for visual explanations.

My overall impression of the book? Excellent! It should be required reading for anyone who has to develop or give presentations. She starts with an overview of the need for better presentations, discusses some basic prerequisites like identifying audience needs and touches on ideation and story development briefly. The majority of the book though focuses on design aspects of presentations and slides. Lots of good, useful information. I outlined the basic content of the book in a mind map, below. Take a look then buy the book.

Social Media & Internet Marketing Presentation

Yet another presentation about social media. There's already thousands of other presentations on social media available. Why another one? Inspired by Cliff Atkinson's book, "Beyond Bullet Points," I've taken a renewed interest in presentation development. There once was a time as a corporate drone where I developed a lot of boring bullet point presentations. I really like presentations as a medium for visual explanations (they're visual, interactive and user-paced) especially with sites like SlideShare.net that makes it so easy to share presentations.

Social Media&Internet Marketing

View SlideShare presentation or Upload your own. (tags: social media)

Much of the content in this presentation is HEAVILY influenced by several other presentations out there, including, Universal Mccann International Social Media Research Wave 3 and Marta Kagan's "What the F**k is Social Media?" The main difference is that I tried to develop the presentation around the structure that Cliff Atkinson outlines in "Beyond Bullet Points" - developing a story outline before even opening up PowerPoint.

As a web developer, I manage several websites for several small businesses and organizations. Over the last few years, it has become apparent that just having a website isn't enough for businesses and organizations. It's the minimum mandatory requirement. But to really join the Internet of the 21st century, businesses and organizations need to adopt a social media marketing strategy. I wanted to develop a presentation myself that I could share with my clients that explains why they should jump on the social media band wagon. Any constructive feedback appreciated.